Location

Remote & Brød & Taylor office, North Adams, MA. (Hybrid Position – 2 days in office per week minimum)

Position Summary

Full-time
We are seeking a results-oriented Director of Marketing to lead and execute strategic marketing initiatives that drive brand growth and revenue. The ideal candidate has a strong background in digital marketing, e-commerce, and advertising, with a passion for culinary arts. This role involves developing and managing an in-house creative team, collaborating with external agencies, and leveraging AI and analytics to optimize campaigns across channels. The Director of Marketing will balance strategic leadership, creativity, and brand development to captivate audiences, boost engagement, and deliver measurable results in a dynamic commercial environment.

Key Responsibilities

Strategic Leadership & Brand Management

• Develop and execute a comprehensive marketing strategy aligned with the company’s mission and brand voice.
• Oversee brand consistency across all channels by managing internal creative teams and coordinating with external agencies to deliver cohesive, impactful campaigns.
• Plan and allocate the marketing budget to maximize ROI and ensure efficient execution of marketing programs.

Team & Agency Management

• Lead and mentor the in-house creative team, fostering collaboration and ensuring high-quality deliverables.
• Coordinate with external agencies to develop content and execute strategies that align with product launches, promotions, and brand goals.
• Streamline workflows and communication between internal and external teams to maintain alignment and efficiency.

Campaigns & Content Creation

• Guide the creation of marketing initiatives and a content calendar, ensuring alignment with product launches, promotional events, and seasonal trends.
• Oversee the development of video, photography, and design assets, focusing on product demonstrations, baking tips, and inspirational visuals.
• Collaborate with teams to ensure all content, including web, social media, and email assets, supports engagement, conversion, and brand identity.

AI Trends & Innovation

• Stay informed on emerging AI technologies and trends in marketing, analyzing their potential to enhance brand growth and customer engagement.
• Evaluate and implement AI tools and strategies, such as content personalization, predictive analytics, automated chat, and automated campaign management, to improve efficiency and ROI.
• Partner with internal teams and external experts to integrate AI solutions that align with company objectives and drive innovation in marketing practices.

Social Media & Community Growth

• Direct social media strategies to grow followers, engagement, and brand awareness across platforms like Instagram, Facebook, and YouTube.
• Oversee influencer partnerships, user-generated content campaigns, and other initiatives to expand the brand’s reach and credibility.
• Stay current on social media trends and tools to innovate and optimize content strategies.

Requirements

• 5–10 years experience in a senior marketing role, preferably as a director or similar position.
• Direct “inside company” experience in ecommerce with consumer products.
• Strong knowledge of budgeting processes related to marketing activities.
• Demonstrated expertise in digital marketing strategies, including SEO, social media marketing, and e-commerce platforms.
• Experience in conducting market research and utilizing data analytics for decision-making.
• Excellent communication skills with the ability to present ideas clearly and persuasively.
• A creative mindset with the ability to think outside the box while maintaining focus on business objectives.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• PTO and holidays, 401k with matching, Health Care reimbursement (ICHRA), Dental Plan, Educational Assistance.

Location

Remote & Brød & Taylor office, North Adams, MA. (Hybrid Position)

Position Summary

Full-time
The U.S. Channel Sales Account Manager is responsible for managing and growing relationships with large retail channels, distributors, and other key business partners in the United States. The right person will be managing our current customers like William Sonoma and Sur La Table. Working hand in hand with the CRO to grow the brick-and-mortar channel. This role involves driving revenue growth by getting involved in retailers planning cycles, presenting product roadmaps, designing and executing promotional calendars, managing product life cycles from introduction to EOL. The successful candidate will bring a proactive and long term approach to sales and business development, ensuring that all activities reflect the company's commitment to excellence and customer satisfaction.

Key Responsibilities

Account Management

• Develop and maintain strong relationships with the organized retail channels, distributors, and other assigned accounts.
• Serve as the primary point of contact for accounts, addressing inquiries and resolving issues promptly.
• Plan with retailers yearly marketing plans, sales development and merchandising plans.
• Be the communication link between Brod and Taylor and all assigned accounts.

Sales Growth

• Identify and pursue opportunities to expand revenue within existing accounts and by onboarding new partners.
• Meet or exceed quarterly and annual sales targets.
• Ability to work across the organization to address sales operational issues.

Strategic Planning

• Collaborate with leadership to develop and execute sales strategies that align with business goals.
• Analyze sales data and market trends to identify growth opportunities.

Performance Tracking and Reporting

• Use CRM tools like NetSuite to track communications, manage accounts, and report on sales activities.
• Monitor Brod and Taylor sponsored activities.
• Prepare and present monthly updates on account performance, revenue growth, and market insights.

Market Insights

• Act as the "eyes and ears" in the market, providing feedback on trends, competitive landscape, and customer needs.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 3–5 years of experience in sales, account management, or business development, preferably in consumer goods or retail channels.
• Proven track record of meeting and exceeding sales targets.
• Strong interpersonal and communication skills.
• Familiarity with CRM platforms, preferably NetSuite.
• Analytical mindset with the ability to interpret sales data and market trends.
• Willingness to travel domestically as required.

Preferred Skills

• Experience with kitchenware, bakeware, or small appliances is a plus.
• Ability to manage multiple accounts and priorities in a fast-paced environment.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• PTO and holidays, 401k with matching, Health Care reimbursement (ICHRA), Dental Plan, Educational Assistance.